webstar007
Joined: 07 Mar 2007
Posts: 1
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| Posted: Tue Apr 10, 2007 12:03 pm Post subject: MediaPost Article: AMP Keywords No Longer Exclusive To eBay |
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AMP Keywords No Longer Exclusive To eBay
Tuesday, Apr 10, 2007 6:00 AM ET
BEGINNING TODAY, ADMARKETPLACE'S PAY PER Click management service, www.ampkeywords.com, ends its exclusivity with eBay and offers all online advertisers the ability to gain customers from its conversion-optimized inventory.
AMPkeywords.com is the first automated service to use conversion data from all clicks it delivers to protect against click fraud and to ensure that it delivers high-quality traffic to advertisers at the lowest cost. For small and mid-size advertisers particularly, this Cost Per Action-style optimization service is a cost-effective way to obtain SEM services ordinarily provided only to large marketers with high monthly budgets.
While AMPkeywords.com remains fully integrated with eBay, it now allows any online marketer to send customers to their own Web site.
Link to article: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=58471 |
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lammergeiernet
Joined: 01 Feb 2005
Posts: 1007
Location: Canada
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| Posted: Tue Apr 10, 2007 3:10 pm Post subject: Re: MediaPost Article: AMP Keywords No Longer Exclusive To e |
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I tested it and the hits were way way down compared to when they were in eBay , customer conversion suffered.
Driving traffic to eBay is flawed , but a few people have used Adwords and store credit and made it pay off.
When keywords was part of eBay it made sense |
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