elgato
Joined: 24 Feb 2005
Posts: 17227
Location: Texas
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| Posted: Tue May 22, 2007 10:14 am Post subject: Vying for Slices of the E-Payment Pie |
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While Google's entry into the e-payment arena is widely viewed as a shot at PayPal, ArnoldIT.com President Stephen Arnold has a different take. "It wants to transform traditional forms of commerce into Google dollars and create its own virtual economy for consumers and merchants," he said.
Google (Nasdaq: GOOG) shook up the e-payment market last summer with a ballyhooed entry into this space with its Google Checkout service. While many positioned the move as a salvo against eBay (Nasdaq: EBAY) and its PayPal subsidiary, traditional banks may have more to lose if Google is successful as the Internet increasingly reshapes how financial transactions are completed.
"Google never makes a strategic move for one reason; any move has to have a number of potential benefits in order for the company to make it, and that is the case with Google Checkout," said Greg Sterling, founding principal of Sterling Market Intelligence.
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