elgato
Joined: 24 Feb 2005
Posts: 17227
Location: Texas
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| Posted: Tue Aug 14, 2007 5:51 am Post subject: Microsoft Wraps Up $6B aQuantive Buy |
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Microsoft took a major -- and expensive -- step toward solidifying its place in the online advertising space with its $6 billion acquisition of aQuantive. The company also formed a new business unit to encompass the three divisions of aQuantive -- Avenue A | Razorfish, Atlas Solutions and DRIVE Performance Solutions.
Completing its largest acquisition ever, Microsoft (Nasdaq: MSFT) closed its US$6 billion purchase of digital advertising player aQuantive, then created a new business unit to encompass aQuantive and its three companies: Avenue A | Razorfish (Nasdaq: RAZF) , Atlas Solutions and DRIVE Performance Solutions.
more.. link to news article |
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