elgato
Joined: 24 Feb 2005
Posts: 17229
Location: Texas
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| Posted: Fri Jan 04, 2008 11:55 am Post subject: How Google Checkout helps win over shoppers for UBid.com |
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When Google added a more brightly colored icon to the search ads of merchants that offer its Google Checkout payment service in February, the conversion rate on those ads for online auction site uBid.com went up 27%, says SendTec Inc., a search marketing firm that counts uBid.com among its clients. So SendTec partnered with Eyetools Inc., whose software tracks the eye movements of computer users, to see if the increase could be explained by the icon drawing more eyeballs to ads adorned with the icon.
The short answer is no.
more.. link to news article |
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