psunite
Joined: 27 Jan 2005
Posts: 6213
Location: Columbus OH
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| Posted: Wed Jan 16, 2008 10:34 am Post subject: Proximic to Syndicate Ads For Yahoo, eBay |
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When most people think of pairing ads with search queries, one company invariably springs to mind. But don't try telling that to Proximic.
Founded in October around a novel contextual-matching technology, the privately funded ad network on Wednesday announced that it has signed ad-syndication deals with Yahoo Shopping Network and eBay's Shopping.com.
The two agreements bring Proximic's total ad inventory to nearly 50 million placements. Before the two deals, Proximic's inventory was, approximately, zero.
"We're a small company – so we don't have to replicate what Google has built," said CEO Philipp Pieper, respectfully referring to Google's AdWords, the well-oiled machine for serving up ads based on keyword searches.
No, Proximic is taking on Google on a different front, what Pieper refers to as the "long tail" of the Internet. These are the sites that have proven historically difficult to monetize through advertising – blogs, social networks and other content-driven sites.
more.. link to news article |
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