elgato
Joined: 24 Feb 2005
Posts: 17229
Location: Texas
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| Posted: Fri May 23, 2008 10:36 am Post subject: Craigslist Tops U.S. Mobile Browsing |
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Mobile Web surfers in the U.S. spend more time on classified-ad site Craigslist than on any other Web site, and they spent nearly twice as much time browsing as their British counterparts in March.
Those are among the findings from a study by mobile research company M:Metrics in which client software installed on participants' smartphones gleaned information about user activity. It found U.S. owners of smartphones -- not even counting iPhones or BlackBerry devices -- spent nearly 4 hours, 38 minutes using their browsers in March. U.K. subscribers spent just under 2 hours, 25 minutes, on average. The survey tracked 3,500 users of Symbian, Palm and Microsoft Windows Mobile smartphones in the U.S. and U.K.
The devotion to mobile browsing in the U.S. has a lot to do with the wider use of so-called "unlimited" data plans in the country, M:Metrics said. In the U.S., 10.9 percent of smartphone users have data plans that don't charge them per bit or per minute for browsing, the researchers said. In the U.K., only 2.3 percent have such plans. Mobile operators in Europe have been slower to adopt all-you-can-eat pricing, said M:Metrics analyst Mark Donovan
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