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Amazon Pulls Cork on Wine Delivery
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elgato



Joined: 24 Feb 2005
Posts: 16923
Location: Texas

Posted: Wed Oct 28, 2009 1:14 pm    Post subject: Amazon Pulls Cork on Wine Delivery  

The wine sales pilot, which the e-commerce giant launched last year, was intended to sell wine from California’s Napa Valley and other U.S. regions.

An Amazon spokesman declined to give details about why the company ended the program.

The end of the program may have been related to financial troubles at partner New Vine Logistics, which had been tapped to handle shipments for Amazon. Over the summer, that company suspended operations amid financial problems, but then later got new investment from Inertia Beverage Group.

Amazon faced an onerous task to comply with a patchwork of state laws governing the direct shipping of wine to consumers. More than 35 states permit some form of direct shipping, but laws often vary. Some states, for instance, restrict how many wine bottles a person can order, or require that consumers pick up wine shipments at a retail outlet.

“This was a very tough choice for us,” an Amazon account manager said in an email to wineries Friday, according to a copy reviewed by this blog. “I am sorry that we won’t get to realize the vision on which we have collaborated.”

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