elgato
Joined: 24 Feb 2005
Posts: 16923
Location: Texas
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| Posted: Mon Oct 26, 2009 11:05 am Post subject: PayPal Popular with Holiday Shoppers |
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Shop.org released data about online holiday shopping that shows PayPal is a popular method of payment for consumers. When asked, How will you pay for your online purchases this holiday season, 34 percent of consumers surveyed answered PayPal, compared to 5.5% for Checkout by Amazon and 1.8 for Google Checkout. Two-thirds of shoppers (67.3%) will use a credit card for some online purchases this holiday season, and one-third will also use a debit card (35.6%). In addition, 11.5 percent of shoppers plan to use a gift card or gift certificate to pay for holiday items online this year.
According to results of Shop.org's eHoliday Study, conducted by BIGresearch, shoppers will see changes in retail marketing and promotions this holiday season in response to economic uncertainty.
With an understanding that many of today's shoppers use Facebook and Twitter regularly, and because these tools are more cost-effective than traditional advertising, 47.1 percent of retailers surveyed will be increasing their use of social media this holiday season. More than half of retailers said they have added or improved their Facebook page (60.3%) and Twitter pages (58.7%) this year, while two-thirds (65.6%) have added or enhanced blogs and RSS feeds. In addition, to provide consumers with an extra incentive to start shopping, one-third of retailers (34.3%) say they will offer holiday deals earlier this year.
As another sign of the times, free shipping offers will abound this holiday season. Four out of five online retailers (79.4%) will offer free shipping with conditions (meaning that a customer must purchase a certain item or a certain number of or dollar amount of merchandise before receiving the offer) at some point during the holiday season, while more than half (57.4%) also plan to offer free shipping without conditions.
more.. link to news article |
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