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Tips on Optimizing Marketplace Listings for Google
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jjj525



Joined: 08 Apr 2009
Posts: 354

Posted: Mon Nov 23, 2009 1:48 pm    Post subject: Tips on Optimizing Marketplace Listings for Google  

Link

* Using All Caps and exclamation points in listing titles to make them stand out in search results can get you in trouble on Google.

* The most important ranking factor is the number of reviews that you have, and this is the factor which most small retailers struggle to compete on.

* SEO isn't about gaming the system; Anytime you try and trick Google you stand the risk of being penalized............
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mojavelyn



Joined: 25 Feb 2005
Posts: 8084
Location: Mojave Desert CA 120 miles from civilization

Posted: Mon Nov 23, 2009 3:56 pm    Post subject:  

i would strongly advise against using ANY type of punctuation or non-alphanumeric symbols in titles and descriptions that aren't just absolutely necessary. AND only using symbols for the correct usage.

What is more important Drawing attention to your item or drawing so much attention that your get your item removed from google?


http://www.auctionbytes.com/cab/cab/abn/y09/m11/i04/s02

Tom Critchlow: From the page you linked to there is this guideline "Use Standard Spelling and Grammar. Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don't use exclamation points in your item titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol." The Google Base system runs off a very similar system to Google Local and I know that in Google Local, excessive capitalization can mean "NATO" or "UNESCO" will cause your feed to be rejected. Repeated punctuation can mean "..." will cause your feed to be rejected. So I would ensure that the data for your item listings and descriptions is completely correct and doesn't contain any "strange" formatting.
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