elgato
Joined: 24 Feb 2005
Posts: 16923
Location: Texas
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| Posted: Fri Mar 05, 2010 10:07 am Post subject: PayPal, graphs and the trouble with feedback |
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PayPal sent out a marketing email this week to UK-based eBay sellers, trying to encourage them to banish cheques and postal orders from their listings. The justification, they said, is that DSR scores left by buyers who’ve paid with PayPal are so much higher than those for transactions paid in other ways. Here’s the graph:
It’s an interesting discrepancy, because on the face of it, none of these scores should be affected by payment method. Most listings on eBay UK must now offer PayPal as a payment option, so if payment’s made by cheque, that’s by the buyer’s choice.
Frankly, I’m not surprised to see the “dispatch” DSR lower for cheque payments: buyers, often, think of “dispatch” as “the time between clicking the Buy It Now button, and receipt”; they don’t think “oh but it took me a week to put a cheque in the post”, they just think “I had to wait ten days for delivery”. No, it’s not fair – but as my old granny said, whoever told you life was going to be fair.
more.. link to news article |
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