elgato
Joined: 24 Feb 2005
Posts: 16923
Location: Texas
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| Posted: Thu Apr 08, 2010 8:41 pm Post subject: Amazon remains king of online buzz, but the race is tight |
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While Amazon.com Inc. continues to dominate online buzz, other retailers are catching up.
The Home Depot Inc. and Lowe’s Companies Inc. are giving Amazon.com and second-place finisher Wal-Mart Stores Inc. a run for their money, according to the March edition of the monthly Zeta Buzz Top 25 Retail Standings Index. That’s a measurement of online retail chatter conducted by digital marketing firm and social media monitoring service provider Zeta Interactive exclusively for Internet Retailer.
Although Amazon.com continued its reign at the top of the monthly buzz standings for the seventh consecutive month, the race is tightening up at the top for the first time since the Zeta Buzz retail rankings launched last summer. Less than 40 points separate Amazon’s March buzz score of 382.29 from third-place retailer Home Depot’s score of 348.97, compared to last month when 127 points separated the brands. Additionally, Amazon’s tonal rating, a measurement of the positive or negative tone of social media posts, dropped from 93% positive buzz in February to 91% in March.
more.. link to news article |
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