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Yahoo Earnings Nearly Triple as Sales of Display Ads Surge
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Joined: 24 Feb 2005
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Posted: Fri Apr 23, 2010 10:33 am    Post subject: Yahoo Earnings Nearly Triple as Sales of Display Ads Surge  

SUNNYVALE, Calif. (AP) — First-quarter earnings for the Internet company Yahoo nearly tripled as its revenue edged up for the first time in more than a year.

The results, released Tuesday, represented the best quarterly performance for Yahoo since it hired Carol A. Bartz as chief executive to engineer a turnaround 15 months ago. The performance reflected an increase in online advertising, the main source of Yahoo’s income. Advertisers have been spending more freely amid signs that the economy has emerged from its worst recession in more than 70 years.

Display advertising, a category that includes online billboards and other visual marketing campaigns, surged 20 percent from last year, the company said.

Yahoo earned $310.2 million, or 22 cents a share, in the January-March quarter. That compared with $117.6 million, or 8 cents a share, a year ago.

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