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Google Launches New Ad Format for Online Merchants
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elgato



Joined: 24 Feb 2005
Posts: 12048
Location: Texas

Posted: Thu Jul 29, 2010 2:54 pm    Post subject: Google Launches New Ad Format for Online Merchants  

Google launched a new advertising format for online merchants. The new format is based on the product extensions on Google.com, but in Product Search, users will see products and prices without having to click on a "plusbox" to expand the ad.

The new ad format allows merchants to market the breadth of their product catalog and highlight promotional messages directly to shoppers on Google Product Search. See details on Google Merchant blog.

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jamesparker143



Joined: 18 Jun 2010
Posts: 14

Posted: Thu Nov 04, 2010 12:15 pm    Post subject:  

Can you please explain what kind of format Google is supporting for Ads? Actually i want to place my website ad so it will be very kind of you if you tel me some details or share some good resources from where i can learn more about it.
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elgato



Joined: 24 Feb 2005
Posts: 12048
Location: Texas

Posted: Wed Nov 17, 2010 5:37 pm    Post subject: Re: Google Launches New Ad Format for Online Merchants  

Update:

"Google unveils its online clothing store"

Google Inc. today launched an e-commerce site where female shoppers can buy clothes and accessories from “boutiques” designed by fashion taste-makers, and with algorithms designed to learn shoppers’ styles in order to provide personalized recommendations.

The site, Boutiques.com, enables shoppers to follow links from products pages to purchase items from online retailers. Google so far has opened the site only to women’s fashion and for online apparel retailers. Manufacturers and designers can take part only if they also sell apparel online. Merchants pay to include their products on the site. Consumers can download a Boutiques.com app to their iPad tablet computers.

Google aims to differentiate its new store by matching shopper preferences with fashion products. The goal is to help shoppers navigate more efficiently through products that can be used in seemingly infinite combinations, Google says. “Try a search for yellow pumps and you’ll see matching outfit ideas to the right of the search results,” writes Munjal Shah, Google’s product management director, in a blog post this morning. Product suggestions are based in part on the rules set by fashion experts Google hired to help build the site. “Our designers wrote hundreds of style rules—like ‘heavily patterned handbags don’t tend to go with heavily patterned dresses’—that we used to develop a tool to suggest items that match,” Shah adds.

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elgato



Joined: 24 Feb 2005
Posts: 12048
Location: Texas

Posted: Thu Nov 18, 2010 3:52 pm    Post subject: Re: Google Launches New Ad Format for Online Merchants  

"Google Boutiques a Bigger Threat to eBay than Amazon.com"


Google launched a fashion site on Wednesday called Boutiques.com. The site is hard to describe - it looks more like a fashion magazine than a shopping search engine, although if there are articles on the site, they're well hidden. The New York Times called Boutiques.com a source of inspiration and a place to show off fashion acumen. But make no mistake, just like a shopping search engine, all roads lead to clothing and accessories on retail websites, from Abercrombie, Aeropostale and Ann Taylor to Victoria's Secret, Xoxo and Zoe.

Google's recently acquired Like.com is behind its launch of Boutiques.com, which uses Like's computer-vision and machine-learning technology to help women shop for fashion clothing by visually analyzing women's taste and matching it to items for sale on third-party sites.

But despite the close relationship Like.com founder Munjal Shah once had with eBay - Shah founded auction management firm Andale in 1999 - there's no sign of any eBay items on Boutiques.com. And while you won't find Amazon.com items either, you will find its subsidiaries' products there: Endless and Zappos handbags and shoes appear on Boutiques.com.

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