elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Tue Feb 08, 2011 11:08 am Post subject: How the No. 1 online retailer stays No. 1 |
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Amazon.com had the e-retail playing field largely to itself when the company launched online in the mid 1990s, but even with the huge amount of competition it faces today, the retailer remains at the head of the pack. Amazon stays at the top not only because it does so many things well, but because of tactics that other retailers don’t even try, says Scot Wingo, CEO of ChannelAdvisor, which helps retailers sell through online marketplaces such as Amazon and eBay.
He will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled “How does Amazon do it? An in-depth look at e-retailing's pacesetter”. During the session he will discuss the elements that drive Amazon’s success and what lessons they hold for other online retailers.
Wingo says his company has a unique perspective on Amazon because so many of its e-retailer customers are active on the Amazon marketplace, making their collective growth on Amazon a proxy for Amazon’s growth overall.
more.. link to news article |
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