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More U.S. web merchants target Europe for e-commerce growth
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elgato



Joined: 24 Feb 2005
Posts: 12092
Location: Texas

Posted: Thu Mar 10, 2011 3:11 pm    Post subject: More U.S. web merchants target Europe for e-commerce growth  

Thereís a renaissance under way among U.S. web retailers targeting Europe for e-commerce growth, according to data and analysis contained in Internet Retailerís newly published Top 300 Europe research guide.

Some U.S. web merchants such as eBags.com have tried selling online in Europe in recent years, but pulled back because of problems with unexpectedly high operating costs, language barriers, international payments processing and other issues.

But today U.S. web retailing companies that are selling successfully in Europeóor have ambitious plans to create a viable European e-commerce business over timeóarenít doing it just from the U.S. And they arenít doing it on a shoestring budget. Instead, a significant number of U.S. Internet retailers such as Amazon.com Inc., Buy.com Inc. (now a unit of Rakuten Inc.), Estee Lauder Cos. Inc., Gap Inc., Vistaprint Inc. and others that have identified Europe as a big business opportunity are spending large amounts of time and money to make key acquisitions, create local supply chains, and develop regional fulfillment or customer service centers.

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