epath
Joined: 09 Aug 2010
Posts: 43
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| Posted: Mon Apr 11, 2011 6:51 am Post subject: Amazon Kindle boss: our users don't think of it as a gadget |
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Just as Apple owned the digital music revolution thanks to their iPod and its tight integration with the iTunes Store, so Amazon has put itself in control of digital books with the Kindle.
The online bookseller tracks the six months before a customer buys a Kindle and the six months after and the result is clear: Kindle owners by more than three times as many books. Of course, Amazon doesn’t know whether these people were simply buying their books elsewhere in the 12 months before buying a Kindle but that doesn’t matter. Once they own the Kindle, they’ll buy their ebooks from Amazon.
Amazon is now on the third version of the Kindle and each one has refined and streamlined the design of the gadget. The Kindle Store uses digital rights management (DRM) software to control what you’re allowed to do with an ebook but Amazon has been so liberal in developing Kindle apps for all kinds of devices that its customers will seldom feel restricted.
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