epath
Joined: 09 Aug 2010
Posts: 43
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| Posted: Wed May 04, 2011 6:29 am Post subject: Amazon Enters the Flash Sale Fray With Myhabit |
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Adrenaline-pumped online shopping, popularized by flash sale sites like Gilt, has arrived at Amazon.com.
Amazon introduced its flash sale site, Myhabit, on Tuesday. Myhabit sells high-end apparel at deep discounts for men, women and children. The sales, like those on similar sites, start at the same time each day, and shoppers must make their purchases before the clock runs out, or someone else buys the limited-quantity merchandise.
Amazon is late to a crowded field. It joins private flash sale sites like Vente-privee, Gilt, HauteLook, Ideeli and Rue La La, as well as a host of smaller start-ups and big retailers like Saks. But with its large customer base, it has an advantage that start-up flash sale sites don’t.
Myhabit is also Amazon’s biggest step into designer fashion, setting it up to compete with high-end e-commerce sites like Net-a-Porter.com in addition to its traditional, lower-end competitors like Walmart.com.
Rumors have swirled in the past that Amazon might acquire one of the other private sale sites, but it decided to build Myhabit itself to take advantage of the sprawling e-commerce business it has already built and differentiate itself from the other sites, said Maria Renz, president of Myhabit.
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