elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Thu Aug 11, 2011 7:12 pm Post subject: ePayments Week: Who do you trust for mobile payments? |
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Affirming the power of brand loyalty, new survey results show the names that consumers would trust most with their mobile payments are the same ones they already use offline. Leading credit card providers Visa, MasterCard and American Express topped the list of most trusted mobile payment providers in Ogilvy & Mather's survey of 500 US consumers, according to Ad Age. And they managed to do it even though none of the three yet offers a mobile payment solution, except in limited trials.
The results are good news for payment consortium Isis, which signed agreements with all three leading credit card groups last month, ensuring their place in Isis' future mobile payment scheme. Isis, which is spearheaded by telecoms AT&T Mobility, Verizon Communications, and T-Mobile, launched last fall with support from Discover Card -- which doesn't seem to show up in the Ogilvy results. Isis aims to provide an underlying technology standard based on NFC (near field communications) technology that the telecoms, handset makers, banks and credit cards can agree on for tap-and-pay mobile commerce. It's likely that the application and user-interface layers high above this NFC technology would be branded with familiar payment names, like the ones cited in Ogilvy's survey.
more.. link to news article |
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