elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Wed Sep 07, 2011 3:32 pm Post subject: A facelift for Amazon |
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The No. 1 e-retailer is rolling out a new design that emphasizes digital products and site search, and features more white space. The redesigned e-commerce site could help Amazon become an e-commerce search engine for more consumers, one analyst says.
Amazon.com Inc. quietly began rolling out a new web site design last week that rearranges some home page navigation options and emphasizes search.
Access to the new design is limited at this time and the e-retailer did not immediately respond to questions about the design. It is not clear when, or if, the redesigned site will be available to all consumers.
Screen shots published on the web by users who accessed the new design, and published on technology blog TheNextWeb.com, show that the home page features more white space, and the navigation bar consumers are used to seeing on the left side of the home page is now part of a “shop all departments” pull-down menu that appears in the previous space to the left the search box. The new design, as does Amazon’s existing design, lists Amazon’s digitally delivered product categories like Instant Video and MP3s ahead of product categories for physical goods such as books, movies, music and games.
http://www.internetretailer.com/2011/09/06/facelift-amazon |
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