elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Mon Oct 24, 2011 10:57 am Post subject: Is eBay Giving Away the Store to Big Brands? |
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eBay CEO John Donahoe told Wall Street analysts on Thursday the company was working with brands such as Neiman Marcus Last Call and was still learning "how to really drive powerful incremental volume for them." He mentioned a special promotion with luxury brand Coach - "we were able to drive through a combination of, in essence, a flash sale and some other things, some nice incremental volume."
But "regular" sellers on eBay don't like the favored treatment, including a homepage link to Brands.eBay.com, and are skeptical that the big brands will be able to offer a good customer experience on eBay, since they say buyers there are more demanding than on other sites. Sellers worry about the effect of special treatment eBay gives brands on their own sales, and are also concerned that the brands are simply using their presence on eBay to drive traffic to their own websites.
http://blog.auctionbytes.com/cgi-bin/blog/blog.pl |
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