elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Wed Nov 02, 2011 12:50 pm Post subject: PayPal dramatizes how it plans to get into stores |
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The stars are lining up for PayPal, the payment services arm of eBay Inc., to make the transition into stores. And to generate some buzz about the services it expects to launch in 2012, PayPal has set up a temporary showcase in a New York City storefront.
The invitation-only showcase takes visitors through various shopping scenarios that rely on PayPal and eBay technology. One vignette set at a hardware store demonstrates how a consumer purchases a grill in the store, pays for it with a PayPal account and elects to have it shipped to a residence. Then, while still in the store, the sales clerk (portrayed by an actor), makes a sales pitch for grilling accessories to take home. Other vignettes include a living room and a grocery store that highlight other aspects of PayPal’s mobile offerings, such as coupon redemption and receiving loyalty program points.
http://www.internetretailer.com/2011/10/27/paypal-dramatizes-how-it-plans-get-stores |
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