elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Sat Dec 31, 2011 11:59 am Post subject: More than half of shoppers don’t trust Facebook stores |
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Facebook stores have a challenge when it comes to shopper trust, as more than half of online consumers do not think those stores are built to protect them against fraud, according to a new study by fraud prevention firm ThreatMetrix and think tank Ponemon Institute.
In an August survey of 722 shoppers who deemed themselves active online users, 53% said they distrust shopping in Facebook stores because of the fraud potential, while 23% said they are unsure whether the social network was safe for shopping. 24% of survey respondents say Facebook is doing enough to protect shoppers from fraud.
“With new account registration, you have [criminals] who will sign up with social networking sites like Facebook in order to gain access to current user information,” says Alisdair Faulkner, chief products officer at ThreatMetrix. “Having a comprehensive fraud prevention strategy is vital for social networks and strategic to their operations, especially if a user experiences spam directly within the site.”
http://www.internetretailer.com/2011/12/27/more-half-shoppers-dont-trust-facebook-stores |
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