elgato
Joined: 24 Feb 2005
Posts: 17240
Location: Texas
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| Posted: Fri Jan 13, 2012 10:55 am Post subject: How much money can you really make selling online? |
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A reader of Starting an Online Business for Dummies asks this question, which is one everyone wonders when they’re thinking of starting an online storefront:
“In other words, how much can I expect to make and how quickly? Obviously, there are a huge number of variables to this, but from what I’ve read, there are virtually no examples given or case studies cited that offer any clue as to the bottom line. It would be helpful to know, for example, about an actual case that described someone who opened an online store, what they did, and how much they were making in how much time.”
There is no perfect answer to this, of course. No magic wand. But I would suggest that she is asking the wrong question. Here’s what she (and you, the budding businessperson) should be asking:
“What do I feel so passionate about that I will work my butt off night and day to make as many connections as I can with other people to spread the word about it?”
Note that I said CONNECTIONS rather than sales. Connections lead to sales. To be successful online these days, you need to connect with potential customers (or readers, or subscribers) through a process of triangulation. You need to combine three things:
1. Social marketing
2. One or more marketplaces
3. Your website
Everyone wants to know how much money they can make online. You need to have some rough idea if you are creating a business plan. But I’m saying that’s not the best place to start. If you make unrealistic projections and fall short, you’ll get discouraged. Look at your business from a different perspective: your talents, your interest, and your message. Find your passion and work to tell people about it every day, on Facebook, on Twitter, on your blog, and on your website.
http://gregholden.com/wordpress/2012/01/11/how-much-money-can-you-make-in-online-sales/ |
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