Powersellersunite Power Sellers Unite
Bringing Buyers and Sellers Together
 

eBay UK to launch TV advertising campaign
Click here to go to the original topic

 
       Power Sellers Unite Forum Index -> Ebay Auction Site Discussion
::  
Author Message
elgato



Joined: 24 Feb 2005
Posts: 12241
Location: Texas

Posted: Wed Feb 29, 2012 8:12 pm    Post subject: eBay UK to launch TV advertising campaign  

As mentioned by Patrick Munden on Tamebay yesterday, eBay UK have invested in their first TV advertising since 2007 that will go live tomorrow. The adverts are to showcase the range of eBay’s top-selling brand new products. The new campaign will run on TV until the end of the month, appearing on all major channels during peak time viewing. Digital advertising will go live on the same day, including video-rich formats, across a wide range of broadcast and news sites.

The campaign uses the theme “eBay: your shopping universe” to convey how buyers can access over 30 million items from retail partners and over 180,000 business sellers, positioning the site as a one-stop shopping destination.

The 20 and 30 second ads feature a young man travelling through a succession of rooms picking up and trying on products, with each room representing the most popular categories on eBay UK for new items. The aim of the adverts is to show buyers the incredible selection of new items available on eBay from professional retailers and high street brands that are using eBay as part of their multi-channel selling strategy.

http://tamebay.com/2012/02/ebay-uk-to-launch-tv-advertising-campaign.html
Back to top  
luckyalive



Joined: 27 Apr 2008
Posts: 444

Posted: Fri Mar 02, 2012 1:23 am    Post subject:  

TE.
Back to top  
elgato



Joined: 24 Feb 2005
Posts: 12241
Location: Texas

Posted: Thu Mar 08, 2012 1:04 am    Post subject: Re: eBay UK to launch TV advertising campaign  

"What went into making the eBay TV advert"


You’ve seen the new eBay TV advert, now see behind the scenes to find out how it was made.

You might also spot that the big “NEW” has changed into “NEU”, confirmation that this advert is indeed designed as a one size fits all to be shown across Europe.

We showed you the eBay UK version of the advert last week, but here’s a German version which is cut down missing out the last couple of rooms on the set but focused on electronics.

http://tamebay.com/2012/03/what-went-into-making-the-ebay-tv-advert.html
Back to top  
 
       Power Sellers Unite Forum Index -> Ebay Auction Site Discussion
Page 1 of 1




Powered by phpBB © 2001, 2002 phpBB Group