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Ebay Looks to Cash in on Blogs
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elgato



Joined: 24 Feb 2005
Posts: 17241
Location: Texas

Posted: Wed Jul 05, 2006 5:11 pm    Post subject: Ebay Looks to Cash in on Blogs  

Ebay wants to create new software tools that will allow the online auction company to cash in on the rapid growth of blogging, a senior executive told the Financial Times.

The online auction company's plans reflect a wider push by many of the world's largest companies to find ways of tapping into potential revenues from blogs.

More than 75,000 blogs are created each day, bringing the current total to about 35m, according to Technorati, which tracks posts. This rate of expansion has attracted interest from executives in industries from music to shoes. But many are unsatisfied with their current options.

Courtney Holtpeter, a strategist at Universal Music, said: "There are not enough touch points between the places that music fans, for example, are finding out about new things and the places they can buy those things."

more.. link to news article
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nopaypal



Joined: 23 Feb 2006
Posts: 2008

Posted: Thu Jul 06, 2006 11:39 am    Post subject:  

this is inneresting. i kinda fingered ebay musta had some kinda revenue-producing scheme in mind when they started their blogs...just couldnt imagine what it was!

:?
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