elgato
Joined: 24 Feb 2005
Posts: 17241
Location: Texas
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| Posted: Mon Aug 07, 2006 1:30 pm Post subject: Ebay Powers Online Ad Exchange |
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NEW YORK A group of leading marketers, agencies and cable networks have joined with eBay to test an online auction-style exchange that lets users buy and sell TV ads.
So far, about a dozen marketers have signed on. Toyota's Lexus and Wal-Mart have confirmed their participation, and sources identified other participants as Brown-Forman, Home Depot, Intel, Hewlett-Packard and Microsoft.
Those companies will initially spend about $50 million combined to purchase ads on the exchange, according to sources. More marketers are expected to join in short order as word of the project spreads, with total spending ultimately topping $100 million.
The electronic platform, framework and technology are supplied and managed by eBay. A Web site (www.admarketpilot.com) has been established for marketers, media companies and agencies to participate.
more.. link to news article |
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