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psunite
Joined: 27 Jan 2005
Posts: 6213
Location: Columbus OH
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| Posted: Tue Aug 08, 2006 12:52 pm Post subject: The grandest eBay auction of all: TV advertising time |
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It looks like heavy TV advertisers Wal-Mart, Home Depot, Microsoft and others are turning the tide on traditional television ad rates. These companies have constructed a $50 million coalition to enlist eBay to make a television advertising time auction site. I see this as a stab at the television advertising establishment in a huge way.
Even with more ad dollars and customer eyeballs moving off of traditional television networks, as well as cable and satellite television advertising, the networks that operate these channels are playing the hard card and insisting that ad prices won't just drop overnight. Over time, however, this move will force the television networks to lower advertising prices or this auction coalition will do that bidding for them. Power to the, um, advertisers.
more.. link to news article |
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Nikkicute
Joined: 27 Jul 2005
Posts: 879
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| Posted: Tue Aug 08, 2006 5:24 pm Post subject: Re: The grandest eBay auction of all: TV advertising time |
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What do you mean a television advertising time auction site??
If your a company and you want your products advertised(on TV) you have to bid for it? |
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knappschiles
Joined: 25 May 2005
Posts: 4035
Location: Wi
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| Posted: Tue Aug 08, 2006 5:40 pm Post subject: |
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The only way something like that might work would be if it was set up as some kind of reverse auction -- where the price goes down until someone buys the time slot.
But I doubt they would do it that way.
Carol |
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Nikkicute
Joined: 27 Jul 2005
Posts: 879
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| Posted: Tue Aug 08, 2006 5:52 pm Post subject: |
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What an odd idea.
Once you won will you have to pay FVF's and such?? lol
Wouldn't want to go to that site when it's time to bid for SuperBowl ads. |
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