| :: |
| Author |
Message |
elgato
Joined: 24 Feb 2005
Posts: 17241
Location: Texas
|
| Posted: Mon Oct 02, 2006 4:11 pm Post subject: Ebay to Add Half.com Listings, Will Run TV ads for Core |
|
|
eBay will begin adding Half.com listings to eBay search results. eBay had acquired Half in 2000 and had planned to integrate Half.com into eBay. In 2004, it reversed its decision to close the Half.com site and has begun including links to Half in media categories on eBay. Beginning in early 2007, eBay will add all Half.com listings to eBay search results.
eBay is also wrapping up production of new television commercials to promote the core eBay site. Those ads will start running in November. They will contain a very similar message to last year's ads, and will run with the same frequency.
eBay Senior Vice President and Chief Marketing Officer Gary Briggs announced the new campaign and Half.com changes during the eBay Town Hall event on Friday presided over by President of eBay North America Bill Cobb. The theme of the event was "Attracting Buyers To eBay." Briggs announced various marketing initiatives eBay has been conducting, and eBay executives answered questions submitted by members.
more.. link to news article |
|
| Back to top |
|
2BOYSandTOYS
Joined: 14 Mar 2005
Posts: 10095
Location: Kansas
|
| Posted: Mon Oct 02, 2006 4:35 pm Post subject: Re: Ebay to Add Half.com Listings, Will Run TV ads for Core |
|
|
Elgato:
Thanks for posting - just the beginning of this article makes my head spin as a reader....can you imagine how difficult it was to write? First - this way, then - that way, and then - another way!!! :roll: :roll:
I just can't wait for this - searching for buyers will really be a challenge now!! :? |
|
| Back to top |
|
Patty00
Joined: 13 Dec 2005
Posts: 1018
|
| Posted: Mon Oct 02, 2006 8:29 pm Post subject: |
|
|
| Ebay sure doesn't believe in simplifying anything. I'm talking about the new listing form - betcha it will be out in full right in the midst of holiday season. It seems every holiday season they pull something on us when all we want to do is sell! I'd love to see some commercials for core. Core is certainly paying the largest proportion of their revenues and all they've been pushing is ebay express. They've put all my store items on Ebay Express yet I can't attribute one store sale to that venue. |
|
| Back to top |
|
elgato
Joined: 24 Feb 2005
Posts: 17241
Location: Texas
|
| Posted: Tue Oct 03, 2006 10:59 am Post subject: Re: Ebay to Add Half.com Listings, Will Run TV ads for Core |
|
|
"It seems every holiday season they pull something on us when all we want to do is sell!"
Yep Patty I tend to agree reference ebay pulling stunts before or during the holiday shopping season. This Cat is just waiting for the next auction format fee hike :evil: |
|
| Back to top |
|
Patty00
Joined: 13 Dec 2005
Posts: 1018
|
| Posted: Tue Oct 03, 2006 4:29 pm Post subject: |
|
|
elgato - reminds me of children. My son would call me at work (where he knew I was powerless) to tell me things I did not want to hear...."mom, you know that new thermos you bought...well, I took it to the park and it fell and broke."
Incidentally - I'm aware my banner isn't showing. My website is being moved from one server to another. |
|
| Back to top |
|
2BOYSandTOYS
Joined: 14 Mar 2005
Posts: 10095
Location: Kansas
|
| Posted: Tue Oct 03, 2006 8:17 pm Post subject: Re: Ebay to Add Half.com Listings, Will Run TV ads for Core |
|
|
| Patty - that's a great analogy - and so like my home for sure!!! I see your banner - what did I miss? :oops: :wink: |
|
| Back to top |
|
| |
