elgato
Joined: 24 Feb 2005
Posts: 17242
Location: Texas
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| Posted: Mon Jan 29, 2007 10:23 am Post subject: Google Tests Checkout Button on AdWord Ads |
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Google announced Friday it is testing various techniques to help users identify Google Checkout stores when they search. The news came from Associate Product Manager for Google Checkout, Jonathan Berger, in a posting on the Official Google Checkout blog. The filtering option gives ecommerce merchants additional incentive to accept Google's payment-processing service.
In addition to being able to filter search results on Froogle to find Checkout stores, a feature Google rolled out in September, it is testing new Google Checkout "buttons" on AdWords advertisements. "The experimental badge we're testing uses a Checkout button rather than a cart image to identify Checkout merchants. This test will appear on a very small percentage of queries and we look forward to learning from experiments like this so we can ensure Checkout continues to deliver value to everyone - especially our users who are eager to find fast, secure places to shop when they search."
more.. link to news article |
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