It's just one more attempt to get people to close their stores and pay the higher listing fees that "core" sellers pay.
They seem to constantly overlook the fact that store owners pay a montly fee that "core" sellers don't, not to mention that they pay a considerably higher
FVF that "core" seller don't.
But then again, eBay has moved from one side of the spectrum to the other, repeating this motion on an almost endless repitition for as long as I can remember.
Perhaps the store owners will close their stores, thereby giving eBay what they think they want, until such a time as they figure out that it's not the answer that they were looking for, at which time, they will put emphasis on stores once again...for a short while, until the cycle starts to repeat itself.
Or more likely, the store owners will whine and gripe once more, then continue as they have been.