hotnana,
I don't find the need or desire either but it's nice to be able to communicate (ask and answer questions) in real time if both people are online.
If a seller has a live buyer and can help them right away, odds are good they'll convert it to a purchase.
So you interact with your customers too but use the phone instead. That works too. I've been known to call a few buyers myself.
That's really not much different, you're just using a different medium for it.
Regarding those weekly games some sellers use to kill time and get more eyes on their goods, I bet that less than half a percent of the 30K plus sellers participate in those (and some are more social events than anything) but they sure get a lot of repeat coverage here on
PSU.
I assure you they aren't a requirement to get sales.
Sellers are always posting that most of their buyers come in directly from various search engines and some are happily reporting that those one-time buyers are now registered members, repeat customers and have
FB showing that they've bought from other booths as well.
Isn't that every sellers goal? Doesn't matter what your level of social involvement is, getting those buyers to the site on a regular basis and into the shops is and if the site has shopper friendly features it certainly can't hurt.
BTW, that was my main point in my first post, allowing them to register, put up their own avatar and visit more often because they
can be a community member.
Regarding outside promoting, I personally know a handful of ebay sellers that are now having to work at outside promoting of their items.
A few are buying google adwords
and paying their ebay fees as well. Sad but true.
Promoting is not something that's exclusive to the alternative sites anymore.
Selling online has really changed in the last few years.
Bonz is doing some advertising and I think testing the results to see what works better. It's all on the site blog.