Competitive Intelligence: Know Thy Competitor Well

Some of the tools for spying on your competition:

1. Domaintools.com: Takes the WHOIS info you usually get and takes it to a whole new level. You can find out who owns a site, what other sites they own, what sites are hosted on the same server, what directories they’re listed in, etc.
2. ranks.nl/tools/spider.html: Check out keyword densities for your competitors. Breaks it up into 2-word, 3-word and 4-word combinations
3. sitexplorer.search.yahoo.com: Check backlinks for your competition. Best one-stop tool for backlinks. Very useful since Yahoo puts the most important backlinks first.
4. seomoz.org/tools: They have a bunch of free and paid tools. He’s not a member but he values it a lot. [I'm not a member, but I give the SEOmoz tools props too.]
5. soloseo.com/tools/indexrank.html: Takes Google’s data and puts it in an easy-to-use dashboard so you can compare your site to your competitors. You can compare over the past year, 6 months, or 2 weeks for a site. You can see how strong the site is.
6. copernic.com: Paid site, only works on a PC. Track site changes. If text or a new image changes, you get an alert. You can monitor anything [Watchthatpage.com is a free alternative.]
7. Technorati.com: Find out who’s talking about your competition. And you!
8. google.com/alerts: Use Google News to monitor references. Alerts come via email. Pretty good way to keep a look on your brand name. [I have so many Google Alerts registered it's insane.]
9. searchanalytics.compete.com: You type in the domain name and Compete will give you an approximation as to what key phrases are bringing traffic to your competitors Web site.
10. touchgraph.com: Helps you find your competitors’ hubs. Visually shows you where their links are coming from. Find a place to get links. See what sites are attracting attention.
11. google.brand.edgar-online.com: You can sign up to get alerts of public companies’ FCC filings. Keep an eye on new product developments or changes to management
12. seekingalpha.com/transcripts: Scan through transcripts for public companies.
13. google.com/patents: Use it to spy on the patent filings of your competitors.
14. oodle.com: Keep an eye out on whether or not your competitors are hiring and where.
15. Spy on employees: Find out who your competitors employees are and find out if they’re on social media. It’s amazing the amount of information they’ll disclose, especially if they’re on Twitter.

Rest of the article here:
http://www.webuildpages.com/blog/uncategorized/competitive-intelligence/

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